W

ABOUT ME

The nitty-gritty: I'm a writer, producer, 90s music fanatic, pseudo-chef, social media voyeur, and recovering travel addict. I spend my time reciting the same four Roland Barthes-isms and trolling the web for snark fodder, and I'm constantly negotiating the importance of the en dash. I once vowed to never live the ordinary life and took off for wilder pastures in Asia and Europe—even toured the van-life circuit in the Australian Outback. Now I shop at Whole Foods and have an accountant. What can I say? Things change.

EDUCATION

 

University of Florida

Gainesville, Florida                                                                                                         2003 - 2008

Bachelor of Arts 

Major: English, Minor: Mass Communications

 

Santa Reparata International School of Art

Florence, Italy                                                                                                                            2006

Study abroad program focusing on language and history

 

 

WORK EXPERIENCE

 

Content Producer

Bold Man and the Sea Media

Miami, Florida                                                                                                   January 2013 - Present 

Bold Man and the Sea Media is a one-stop-shop digital agency specializing in video production and social media marketing. Our diversified portfolio comprises image-based campaigns, short- and long-format videos, and promotional documentaries, which have garnered tens of millions of views across multiple channels and are recognized for their award-winning creative composition. 

 

My agency generates the majority of Carnival Cruise Line's web content, a client for whom I am the sole writer and producer. I've produced on shoots all over the U.S., Mexico, the Caribbean, Italy, and other international locations; I've also directed shoots in the Caribbean and Italy.

 

Additionally, my position entails the following:

 

  • Develop strategies, campaigns, and concepts for direct-response marketing

  • Organize and manage projects, delineate needs and requirements, deliver quantifiable results

  • Senior writer, composing all treatments, scripts, and social media copy for clients

  • Provide copy and blogs for agency's media website, lifestyle page, and social media channels

  • Lead production team on set, coordinate with contacts, coach actors and subjects, conduct interviews, act as script supervisor

  • Work closely with editors during post-production 

  • Collaborate with partnering brands and agencies, including Dr. Seuss Enterprises, Arnold Worldwide, FlieshmanHillard, Big Fuel, and M Booth

  • Scripted and produced projects featuring notable entertainers such as Guy Fieri, Carrie Underwood, George Lopez, and Rascal Flatts

  • Assisted on Kickstarter product launch video for client AdMobilize, resulting in more than $100,000 in funding

  • Contributed as freelance writer in 2012 before offered full-time writer position; promoted to content producer within a year

  • Scripted and produced each of company's award-winning videos 

 

Freelance Writer

Lindsay Williams Media

Chicago, Illinois                                                                                            March 2011 - Present

  • Created content for clients ranging from bloggers to industrial companies to Carnival Cruise Line

 

Marketing and Communications Specialist

New Directions Community Outreach

Altamonte Springs, Florida                                                                        March 2011 - January 2013

  • Pro-bono contributor

  • Produced marketing material for non-profit organization, including media kits, brochures, and letters to prospective benefactors

 

Office Manager

Church Street Entertainment

Orlando, Florida                                                                                         June 2009 - January 2013

  • Liaised with partners, business owners, political figures, and clients

  • Office duties included accounts payable, review of internal overhead costs, and maintenance of company website

 

Brand Ambassador

Let’s Launch Promotions

Sydney, Australia                                                                                        January 2009 - May 2009

  • Educated consumers on various products

  • Named “Brand Ambassador of the Week”

 

Web Producer/News Intern

WESH-TV

Orlando, Florida                                                                                          May 2008 - August 2008

  • Composed news stories for immediate viewing

  • Represented web team in daily meetings

 

Local Production Intern

WMFE-TV

Orlando, Florida                                                                                          May 2008 - August 2008

  • Assisted in production of weekly news program

  • Pitched and facilitated stories for reporters

 

News/Promotional Intern

WOFL-TV

Lake Mary, Florida                                                                              August 2007 - December 2007

  • Researched stories and conducted interviews in the field

  • Conceptualized, edited, and starred in promotional content for the “Fox Football Hi-lites” on-air program

 

Reporting Intern

The Record

Gainesville, Florida                                                                                      May 2007 - August 2007

  • Consistently delivered front page leads, photos, and stories for weekly newspaper

 

Publishing Intern

Lester Publications

Gainesville, Florida                                                                              August 2005 - December 2005

  • Researched topics, conducted interviews, and composed articles for various periodicals

 

Movie Critic

The Orlando Sentinel

Orlando, Florida                                                                                              June 2000 - June 2001

  • Competed against hundreds of applicants in annual contest to win professional movie critic position in publication's  teen section, The Rave

 

Awards      

 

Communicator Award

The leading international awards program recognizing big ideas in marketing and communications

  • ​2016 Award of Excellence -- Online Video, Travel

  • 2016 Award of Excellence -- Online Video, Documentary

  • 2016 Award of Excellence -- Online Video, Web Series

 

Telly Award 

The premier award honoring the very best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs 

  • 2017 Silver -- Online Video, Travel/Tourism

  • 2016 Silver -- Online Webisodes

  • ​2015 Bronze -- Online Webisodes, Segments, or Promotional Pieces, Travel/Tourism

  • 2015 Bronze -- Promotional Segments, Travel/Tourism

  • 2013 Bronze -- Online Video, Travel/Tourism

  • 2013 Bronze -- Online Programs (Segments), Travel/Tourism

 

W3 Award

The award honors creative excellence on the web and recognizes the professionals behind the award-winning sites, videos, and marketing programs

  • 2015 Silver -- Online Video, Travel/Tourism

  • 2014 Silver -- Online Video, Travel/Tourism

 

Davey Award

The award honors the best in web, design, video, advertising, mobile, and social media by small agencies worldwide

  • 2015 Silver -- Online Video/Marketing

  • 2015 Silver -- Online Video/Marketing

  • 2014 Silver -- Online Video/Marketing