Honor Family Fun is Carnival Cruise Line’s yearlong initiative to support veterans and their families through a partnership with country music superstar Carrie Underwood and military non-profit Operation Homefront.
While on her Storyteller tour, Carrie Underwood surprises military families with free concents, meet-and-greets, and invitations to a private performance in New York City aboard the Carnival Vista.
My team was contracted to create promotional pieces based on the singer's interactions with the families. I established the creative direction, conducted the interviews, and produced each shoot on location in Philadelphia, Boston, St. Louis, and Washington, D.C. Following the shoots, I reviewed footage and pieced together the final concept.
The videos began airing in March 2016 on Carnival's social channels and were met with widespread acclaim.
Honor Family Fun with Carrie Underwood
The Vaughn Family
Location: Washington, D.C.
The Jones Family
Location: St. Louis