Honor Family Fun with Carrie Underwood
Honor Family Fun is Carnival Cruise Line’s yearlong initiative to support veterans and their families through a partnership with country music superstar Carrie Underwood and military non-profit Operation Homefront.
While on her Storyteller tour, Carrie Underwood surprises military families with free concents, meet-and-greets, and invitations to a private performance in New York City aboard the Carnival Vista.
My team was contracted to create promotional pieces based on the singer's interactions with the families. I established the creative direction, conducted the interviews, and produced each shoot on location in Philadelphia, Boston, St. Louis, and Washington, D.C. Following the shoots, I reviewed footage and pieced together the final concept.
The videos began airing in March 2016 on Carnival's social channels and were met with widespread acclaim.
The Vaughn Family
Location: Washington, D.C.
The Jones Family
Location: St. Louis